What are the tourist services, concept and characteristics
What are the tourist services, concept and characteristics
Definition of tourism services:
Through the provision of services, tourism plays its role in disposing of tourism products and What are the tourist servicesmeeting the needs and desires of local and foreign tourists for comfort, treatment … etc. Their travel or residence in the tourist facilities far from their original place of residence
Mr. Casper – member of the International Academy of Tourism – Tourism Services is known as:
It is “the sum of the material means necessary to secure or facilitate the participation of people in tourism, to achieve its objectives and to create the use of services for tourists. Tourism activity is a service activity that depends heavily on the human element, unlike other sectors that have known technological development so that they depend on mechanization in their production, and the human element performs in tourism activity.” The role of the main pillar on which the sector depends in achieving its goals.
Tourism services differ in importance to the recipient of the service, including main and basic services and secondary or side services. Main services are the main reason that attracts tourists, while secondary services are necessary and complementary to the main services.
It is termed ancillary services.
The most important auxiliary services for tourism services:
Transportation services: It includes all transportation services and means that facilitate the tourist to move from one place to another inside or outside the country as well as on roads, airports, ports and roads. Railways that facilitate transportation.
Accommodation services: hotels, motels, youth homes, rented apartments, and all accommodation facilities are considered auxiliary facilities for tourism services.
Eating and drinking services: While undertaking tourist trips in a given area, food and drink must be available that would enable the tourist to enjoy his tourist trip.
Characteristics of tourism services
Tourism services have a set of characteristics, including what they have in common with services in general, and some of them are characteristic of them alone as a tourism product. We summarize them as follows:
.1The impossibility of transporting or storing the tourist product. With regard to transportation, the consumer (tourist) is transferred from his place of residence to where the product is and not the other way around, as is the case for material products and some other services.
The tourism product cannot be stored, forcing the tourism service provider instead of his best efforts to bring the largest number of tourists.
. 2Tourism services are required for the presence of the customer, so the tourism product cannot be transported nor sent, which requires the necessary transportation means for tourists to move towards a region tourism.
. 3The tourism production coincide with its consumption
.4The possibility of substitution, that is, the replacement of some tourism products with each other, such as means of transport. Air transport service can be replaced by car … etc.
5- 5The lack of elasticity of tourism demand in the short term, as the activity of tourism institutions cannot be changed to other activities in a quick time.
6) The most important characteristic of tourism services is seasonality, as there is a peak season where the tourist demand increases, which makes the tourist supply not meet the needs of tourists.
There is a recessionary season, as the tourist demand decreases due to several factors, and it may be completely absent, such as the demand for hotels in coastal areas in the winter.
7. The motives, desires and expectations of tourists differ greatly, as well as the difference in the level of income for tourists, which makes the difficulty of influencing their behavior and convincing them collectively is very weak on the one hand, and the inability to produce or provide a service that meets their needs at the same time on the other hand.
8- The multiplicity of production destinations, as tourism is an interconnected and complex industry and contains many services, some of them large and independent in themselves such as the hotel industry, transportation, and all
An element in it is provided by an independent producer, and this creates an additional challenge in terms of convincing and satisfying the consumer’s needs with a tourism product that is a result of all other services, which requires a high degree of coordination in the presentation and presentation of the tourism product.